Bradlows was established in 1903 and was acquired by the Group in 1988. Bradlows is one of South Africa’s longest standing retailers, having been in business for over a century and comprises of more than 90 stores in major towns and cities throughout South Africa boasting over 1400 employees.
The chain services the middle to upper end of the middle-mass market as a provider of aspirational furniture. The chain’s pursuit of customer excellence and a personal in-store experience is encompassed in its value proposition – “You’re the Difference”.
Bradlows has further differentiated itself through its modern store design and product offering.